Tik Tok has discovered an excellent method for social media content distribution. Unlike other social media platforms such as Snapchat, Tik Tok has appealed to people of all ages, including both audiences and creators. Twitter has always been an excellent social media platform for people to make public statements or respond quickly to current events. This platform is primarily written, which may turn away younger users who prefer more visual and engaging content. As a result, Twitter has resulted in a social media appeal to an older generation. Instagram is a popular social media platform that allows users to post text, video, and images. People can respond or comment on Instagram, whereas Twitter is more of a conversation. Tik Tok appears to have managed to incorporate all of these elements. As a result, I believe it is the best social media outlet right now.

Tik Tok includes descriptions and comments, and the software can even read a text to you as a voiceover while a video plays. It also includes music, which many young people find appealing. I believe there is enough content on the app for people of all ages to find something they enjoy. Tik Tok also allows users to watch videos and songs, as well as dance moves and receive inspirational advice. All of these factors have prompted people to watch it more frequently; in fact, people appear to become engrossed in it. This is not ideal for those watching because it consumes all of your time, but it is ideal for Tik Tok. 

There will always be social media apps that come and go. For example, Facebook used to be the most popular, followed by Twitter and Instagram, and now Tik Tok is arguable, the biggest of them all. Every one of these apps will be “in and out.” There will soon be a new social media app for people to use and spend their time on. Another reason I believe Tik Tok has grown in popularity is that many more people are lonely and bored at home due to the pandemic. Tik Tok was exactly what people needed during quarantine, in my opinion, giving creators the outlet to express themselves and for viewers a place to connect with others.